![]() A well oiled marketing machine can generate customers in a sustainable way with little or no effort. This is what a good martech stack enables a company to achieve. You need to have a marketing strategies focused on growth, and then build your stack to implement and execute on the marketing processes.īenefits of a Martech Stack More efficient marketing operationsĭo more with less. ![]() Whilst there are some baseline marketing technologies that any digital business should use these days, building your stack simply by adding a tool for each category won’t be effective (eg CRM, email marketing, social media, content marketing, search engine marketing, or a content management system). If the categories and subcategories are increasing, how are marketing leaders and sales professional to know which tools to use for their business? ![]() If any of these are operating in a vacuum, your marketing tech stack will not be running optimally. Knocking down these data silos is the new challenge for marketing leaders.Įnsuring that marketing data is cleanly and clearly flowing between systems like your content management system, your CRM, your accounting software, your email marketing tool, your social media management platform, your web analytics / google analytics, and any other marketing automation tools is paramount in driving successful marketing processes. It’s no surprise then that ‘data solutions’ was the area of highest growth coming into 2020 at 25.5% year-on-year ( MarTech Today). Tools are becoming increasingly integrated, but implementing and hacking around these integrations can be a challenge for digital marketing teams. Martech is growing exponentially – can you keep up?Īs the number of digital marketing tools increases, the old-school data silo habits are creeping back in. MarTech is growing exponentially – can you keep up? As such, navigating the marketing technology landscape is becoming an increasingly challenging task marketing teams. The scope of various sectors has creeped, as represented by the 6 categories and 50 subcategories in the 2019 analysis. Over the last 8 years, the number of marketing tools has grown 4500% according to the research from Chief Martec (image below). The number of martech tools available has moved in lockstep with the popularity of the term itself. Embed an integrated web analytics platform and your commercial operations will be set for atmospheric growth. When done correctly, a martech stack will improve sales and marketing operations and automate various processes. From data duplication to wasted time and effort, we’ve seen it happen! The characteristics of the forward-thinking marketing department is their strategic use of tools in a streamlined way. Historically, marketers have used various marketing tools in silos and in isolation from one another. Much like a product tech stack, a marketing stack is well integrated and operates as a cohesive unit. You’ve probably come across a ‘full-stack’ developer at some stage.Īs the number of marketing tech tools available to marketers has increased over the same number of years, a ‘stack’ is now more commonly used. The term ‘stack’ has been used in technology for years as developers describe their various technologies and codebases this way. ![]() Start stacking up your marketing tools in these areasĪ marketing technology stack is a suite of integrated marketing technology tools that create business growth. ![]()
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